Word: gentleman
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Dates: during 1930-1939
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...advertising sensation of 1934 was the color photograph of Gentleman Jockey Crawford Burton, twice winner of the dangerous Maryland Hunt Cup, posing in his racing silks as an endorser of Camel cigarets' recuperative powers. By a horrible mischance, the photograph of Mr. Burton, holding his saddle and girth, reproduced in such a manner that to a prurient or imaginative eye it appeared to show Mr. Burton indecently exposed as only a man could be exposed...
Crawford Burton, the so-called and self-styled gentleman rider has finally won damages for the photograph of him that they published and that embarrassed him so much. Mr. Burton got it both coming and going, after he had sold his manly body, clad in his brilliant silks, to the Camel cigarette people for the pittance...
...Gentleman Jock...
...Burton is a gentleman jockey, he has unusually tender feelings, to be forced to neglect his work due merely to ribald jibes. And if he is a gentleman he should feel a good deal more humiliated at having spend over two years grubbing for some money in reparation for something that was nobody's fault but his own, and that he had no business getting in for in the first place...
Anybody who owns a seat on the New York Stock Exchange that he can sell for $129,000 has no business crabbing when he gets fooled in the process of displaying himself in four color reproductions on the back of a magazine for $500. It is the self-styled gentleman riders like this that provide good food for revolutionary thought. No wonder the masses riot now and again...