Word: generics
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Dates: during 1960-1969
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...research institute and a nursing school. The parent plan builds such facilities as clinics, which it leases to the medical groups. Dapite, Inc. is a planwide subsidiary which prepackages medicines and supplies them at bargain rates to the hospitals and clinics (whose doctors also agree to use mostly generic-named drugs, cheaper than the trademarked equivalents...
...Dandin (which Moliere himself played, and whose name has become a generic term for a nincompoop), George Bolton is sufficiently successful. His un-stage-English accent is appropriate for one who is supposed to be incapable of acquiring even a veneer of upper-class manner and speech. But he does not capture enough of Dandin's vanity. The role is modeled on the stock Pantalone of Italian comedy, and Bolton wears Pantalone's traditional long beard and long black cloak...
...habit of asking for it by name; on the other, he shudders at the thought of that name becoming the name for anybody else's similar product. Kodak, B.V.D., and Coca-Cola have for generations bared their teeth in courtrooms to protect their names from slipping into the generic limbo where mimeograph and nylon now languish in lower-case ignominy...
...word "thermos" by a competitor, Aladdin Industries Inc., of Nashville, Tenn. Ruling that American Thermos no longer held exclusive rights to the name of the jug no picnic can do without, the judge of the U.S. District Court in New Haven, Conn., pointed out that "thermos" had become generic largely through the efforts of the manufacturer himself over a period of many years...
...Pianola," once a trademark of the Aeolian Co.. long ago became a generic term for all player pianos, has been revived again recently by Hardman, Peck...