Word: genderization
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...balance the ticket philosophically, being liberal, pro-union and all, but it may help that she is Catholic, urban and ethnic, though that might hurt the Southern strategy. A sort of Sunbelt-Frostbelt standoff, if you get the drift, complicated by the blue-collar factor. Of course, the gender gap is the key to everything: more women, more votes. Got it. But wasn't something else involved in Mondale's decision to propose a woman for Vice President of the United States? Or did we only imagine that the nation whooped, quaked, froze, beamed...
There are some early signs that the Democrats' strategy of broadening the gender gap into a chasm may be effective. In Virginia, after Ferraro's selection, women workers in day care centers began asking every parent to register and vote. In Alabama, Mondale campaign headquarters logged within hours 65 calls from women volunteers. But how widespread will this phenomenon be, how long will it last and to what ex- tent might it be offset by a backlash among men and more traditionalist women...
...Fate and gender, not her résumé, put Ferraro on the ticket. Only two House members have been elected Vice President this century: John Sherman in 1908 and John Nance Garner in 1932. A third, Gerald Ford, was appointed to the office in 1973 after Spiro Agnew's resignation. Congressman William Miller went down with the Goldwater ticket in 1964. As Ferraro concedes, "Obviously, if I were not a woman I would not be discussed." Yet throughout her career, she has shown the ability to perform jobs that, on paper at least, she was not prepared...
...strictly political terms, Kennedy's election also reinforced the loyalty of immigrant Catholic voters to the Democrats. Can Ferraro's nomination exploit the gender gap in the Democrats' favor, attracting a large majority of women voters to the party's coalition for years to come? Economic and ideological divisions among women are considerable, and women are scarcely likely to vote as a bloc. Still, some analysts believe that a historic shift could be hastened by Ferraro's candidacy. "The Democratic Party by this step has clearly embarked on redefining the party," says Pollster Steve Teichner...
...Civil Rights released two letters written by its black chairman, Clarence Pendleton Jr., to Reagan, criticizing the President for doing too much to help minorities. Among the actions that Pendleton protested: holding a White House luncheon for Administration blacks. Wrote he: "You did not appoint people by color or gender. Why convene them for [that] reason?" He also chided Reagan for supporting "set-aside" programs that favor minority contractors...