Word: gear
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Herm learned that 72 per cent of the movie market is between the ages of 12 and 26. He decided that he should gear his films for the "weekly market"--not for the people "who decided to go to a movie once every three months, study the listings very carefully, and then go to something like Ben-Hur." Then he "took three steps backward, and analyzed. Some of the biggest pictures were horror classics; I added the teenage element for today's audience. Now it's tough for me to shake the kick...
...doing a pretty good business. J. C. Penney, the Industrial Trust & Savings Bank, and the Muncie Federal Savings & Loan have put up new buildings within the past two years. A full work force comes and goes from the Chevrolet transmission plant and the Delco-Remy battery plant. But Warner Gear, maker of auto transmissions and normally Muncie's No. 1 employer, has laid off one-third of its boom-time payroll of 4,500. Many of the city's foundries and tool and die shops that supply the automakers are at least partly shut down. Merchants dependent...
Catgut & Catnap. The six-man crew climbs aboard with its frozen TV lunches, its printed forms (27 of them have to be filled in during and after the flight), and 100 Ibs. or so of survival gear apiece. One pilot, Major Adelbert Gionet, a SAC plane commander for eleven years, carries toothbrush and mouthwash along, as well as a surgical needle and catgut ("If I ever rip any of me, I want to be able to put myself together"), and a flask of whisky. They all carry knives, since a knife has proved to be the most durable and versatile...
Pravda's picture shows Venusnik as shaped like a snub-nosed howitzer shell, 80 in. long and 41 in. in diameter. Protruding from its body is an assembly of aerials that resembles a windmill, and a pair of wings that house scientific gear and solar batteries. Included in Venusnik's gear are an automatic thermostat to regulate temperature and orienting equipment that 1) prevents the vehicle from tumbling, 2) points its solar batteries constantly toward the sun. and 3) keeps its main aerial facing the earth...
...Necessity For Choice is valuable from this point of view. It evades with fair consistency the pitfalls of crisis-ridden thinking, the temptation to search for panaceas or slogans. It calls on intellectuals and policy-makers alike to gear their thinking to the least optimistic assumptions, and attempt the best modus operandi from there. It is for just this reason that some of the contradictions and evasions are so disturbing. Those passages which betray the same irrationality that pervades most American thinking about foreign policy in the nuclear age are likely to undermine the rest of the work...