Word: gear
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Aliens prefer Pepsi. In another commercial, they go for Mars candy. Or never leave home planet without their American Express. Or their L.A. Gear. Uh-oh, they're yuppies! Watch for a new network series: martiansomething...
...moved boldly under Roger B. Smith, chairman in the 1980s, but often in the wrong direction. Smith's stated aim was to gear up the company for the 21st century. Along the way, GM spent $70 billion on everything from industrial robots to the purchase of Hughes Aircraft and Perot's Electronic Data Systems. But despite the spending spree, GM's market share fell from 46% to 35% during the decade as consumers turned away from its unattractive products. Nor did GM have much success in transferring Hughes' electronic wizardry to auto assembly lines, or in using EDS to standardize...
...bankers have gone beyond just turning down new applicants. They have also cut the credit lines of current customers. American Crane Co. of Wilmington, North Carolina, a thriving manufacturer and exporter of mobile crane gear, ran into that problem when its bank cut the firm's $10 million credit line by $1 million. Then one of American's important distributors was forced to shut down completely when another bank decided to cancel that company's credit line entirely. "Banks are just not giving us the breathing room we need," says American CEO Bob Cumming. "The banks themselves will not talk...
...grass, which possibly served as a carrying bag; and a pencil- size stone-and-linden tool that was probably used to sharpen arrowheads and blades. Two birchbark canisters may have been used to carry the embers from a fire, Egg speculates. The Iceman apparently toted much of his gear in a primitive rucksack with a U-shaped wooden frame...
...sell them more effectively. The automaker's U.S. market share dipped to less than 31% last August, down from 45% in the late 1970s. Sales of Chevrolet and Oldsmobile models have sagged most dramatically, slipping 13% and 9% respectively since last year. If the economy remains stuck in low gear during the early 1990s, price competition is likely to remain fierce, and only the low-cost producers will make money. For GM's top managers, getting there is likely to cause a lot more stress...