Word: gear
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Between low-octane drinks and high-calorie desserts, diners can ogle costumes actually inhabited by movie icons (Tom Hanks' Forrest Gump fatigues, Sylvester Stallone's Rocky boxing trunks), guitars stroked by rock stars, gear made magical by sports greats (Ken Griffey Jr.'s Louisville Slugger; Shaquille O'Neal's minivan-size hoop shoes); or a wall of Motown gold records...
...building trademarks." That's one reason why each restaurant is designed with a merchandise shop to tempt customers to buy such must-have souvenirs as jogging suits, $20 T shirts or baby baseball togs. Or a $399 leather jacket--just add it to the food bill. The logo gear is far more profitable than the edibles, with a markup as high as 200%, compared with 10% on perishable, labor-intensive meals...
These days, as I gear up for my commute every Tuesday through Friday, waiting for the 9:22 train to Penn Station, the oppressive heat brings me back to those midwinter convictions, and I often wonder how someone as stubborn as myself could have undergone such a change of heart...
...touch slower than her 17-year-old self, it's clear that she has not lost her extraordinary competitive toughness. She endorses Cadillac cars (as well as Speedo swim gear, Ray Ban sunglasses, PowerBars and Xerox), and in one ridiculous TV commercial, a deep-voiced announcer growls--as kettle drums roll, engines rumble and the screen flashes footage of Janet surging through the water--"She believes in controlled aggression!" Not really. What she really believes in is greasy-spoon breakfasts. But in mid-December, not quite three months before the U.S. team-selection trials, she tore ligaments in her left...
Still, it is Bela whom Moceanu credits with kicking her into high gear. Not long after his return to elite gymnastics in late '93, Moceanu won the junior national title and began her meteoric ascent through the senior ranks. "His presence counts a whole lot," Moceanu says. She insists that Bela returned a changed man. No more yelling or name calling. "But he can be strict and tough," she says. "It works better with...