Word: gartner
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...grassroots, bottom-up organization like Obama's maintain a consistent message, while a top-down, hierarchical organization such as Clinton's had so little consistency with their message? How do you turn your brand over ? to the public yet still be able to manage it so completely? Carrie Gartner, COLUMBIA...
...last year, according to the report. But expect that to change. "An industry that was pretty much left for dead five years ago is right back beyond where it was in the peak of what we now call the bubble days," says Andrew Frank, media-research vice president at Gartner. "People in the moment tend to lose the perspective on that...
...risks, playing more aggressively on offense,” Ludwick said. “It started to work but it was too little, too late to have any impact on the outcome.”Byrd and freshman Alex Thompson each scored two goals for Harvard. Brown junior Mike Gartner tore up the Crimson defense to the tune of three goals and three drawn ejections. The loss was Harvard’s third straight against the Bears. HARVARD 13, FORDHAM 10After being plagued by slow starts throughout its season, the Crimson came out of the gates on fire...
...sell virtual stuff for real money. The ballyhoo surrounding this online community has led multinational brands from Reebok to Toyota to establish beachheads on Second Life to interact with consumers and be a part of the next wave in social networking. In April market-research firm Gartner predicted that by the end of 2011, 80% of active Internet users will have some sort of presence in a virtual world, with Second Life currently one of the most populous. Business Week last fall put on the cover a real estate agent whose virtual land deals made her the first person...
...spent 22 million hours on the site last month. But some devotees are so upset by increasing commercialization that a group called the Second Life Liberation Army last year gunned down virtual shoppers at American Apparel. So-called griefing, or on-site harassment, is on the rise. Says Gartner research chief Steve Prentice: "Second Life is moving into a phase of disillusionment...