Word: garment
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Nevertheless, in one sense it is true that women are not getting their money's worth in clothes. Reason: by the standards of other industries, the garment industry is woefully inefficient. Hand-operated machines are the rule; mass production, as known in other industries, is almost unheard of. Competition is cutthroat; some 5,000 companies are locked in the battle to clothe the female form, and hundreds of them fail every year. Many of them are fly-by-nights riding a sudden fashion craze...
...manufacturers, like Manhattan's Henry Rosenfeld, have proved that the garment industry need not be so inefficient, that mass production can pay off. Rosenfeld sells 2,500,000 well-designed dresses a year, all retailing from $14.95 to $35. His secrets: 1) buy in bulk; 2) break down dressmaking into separate, specialized operations, e.g., collar-making, pocket-making, buttonhole-making; 3) keep design simple and smart...
...even a Rosenfeld can do little about one major factor that makes a woman's wardrobe cost so much: fashion itself. Says an old garment-industry saw: "Women are slaves to fashion for two reasons. One is that they want to look different from other women; the other is that they want to look like other women." Thus, women may be swept up in new fashion crazes such as the Empress Eugenie hats of the '30s or the stoles of today, but they must always feel that the particular hats or stoles they are buying are just...
...Vanity thy name is woman," said Shakespeare. As long as that is true the garment industry will have a good thing. And so-for all his protestations-will the C.S. male, perplexed as he is bound to remain...
...grey denim suits created such a stir that manufacturers be gan wondering if the men's market might not eventually outstrip women and children sales. Other new uses: denim umbrel las, knitting bags, glass cases to match costumes, fancy pants (an oriental-type knee-length woman's garment for lounge wear), men's tattersall vests, women's ensembles of belts, purses and shoes. Cone Mills has 95 different shades and patterns of denim in the fall line it recently showed to buyers. Reeves, Avondale, Simatex and other mills are furiously expanding their production...