Word: gangers
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...Robert Mondell Ganger, chairman of the board and of the executive committee. D'Arcy Advertising...
...GANGER: The Businessman's Adman
BREEZY Robert Mondell Ganger, 59, chairman of D'Arcy Advertising of Manhattan and St. Louis, was hardened in the competitive fires of manufacturing in the early 1950s when, as president of P. Lorillard Co., he was instrumental in launching Kent cigarettes. As a result, he has scant patience with the pseudo-academic theorizing of some admen, instead talks to businessmen in their own lingo: "The objective of advertising has always been to sell goods at a profit." A handy man with a trombone, Ganger (rhymes with hanger) paid his way through Ohio State ('26) by playing in campus...
...president in 1942, launched such slogans as Old Gold's "For a treat instead of a treatment." After seven years under his hand, Lorillard hired a management consultant to find out what was wrong with the company, was advised to find a new president. After ex-Adman Robert Ganger joined the company, Lorillard sales spurted 51% in four years, but Ganger left in 1953, and Kent (still upstairs as board chairman) moved back in as chief executive officer. The next year Lorillard's sales slumped by almost 10%. Kent still expects to continue in an "advisory capacity...
...Robert M. Ganger, 49, who left the advertising firm of Geyer, Newell & Ganger and became president of P. Lorillard Co. (Old Gold, Kent) in 1950, then resigned to "regain his health" last May (TIME, May 11), went back into the advertising business as chairman of the board of St. Louis' D'Arcy Advertising Co., 16th biggest U.S. ad company. ¶ Marlin G. Geiger, 56, was elected president of the Davison Chemical Corp. to succeed R. L. Hockley, who resigned to become vice president of Mathieson Chemical Corp. Educated as a chemical engineer, Geiger was a vice president...