Word: functionally
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...talks so far in the series which is being conducted under the personal supervision of Mr. P.M. Hollister '13, a member of the firm of Barton, Durstine, and Osborne. In the first talk, which was held on February 13, Mr. R. S. Durstine, a Princeton graduate, spoke on "The Function of the Advertising Agency", while in the second talk on, February 27, Mr. W. A. Dwiggins who is one of America's foremost book designers, spoke on "Advertising Typography...
...winning essay by Professor Richards and Dr. Wearn sets forth the results of some original investigations on kidney function, and was selected for the award of the Boylston Prize on account of its value in cleaning up many of the uncertainties, in regard to this subject. The essay was entitled, "Observation on the composition of the Glomerular Urine with Particular Reference to the Problem of Reabsorption in the Renal Tubules...
...after the medical needs of her students. Do all Harvard men receive proper medical attention? Is it possible that in her ambition for intellectual supremacy Harvard has forgotten the physical side of her students? Is the Stillman Infirmary merely a sanctuary for the weary, or has it a superior function? Is the medical advisory department conducted on modern principles, or is it a traditional heirloom? The virtue in medical advice does not rest essentially in its ability to suggest a way to a cure, as in its ability to ward off disease. Does the medical advice received at Harvard perform...
...Durstine, whose subject was "The Function of the Advertising Agency", opened his talk with a discussion of the purposes and various classifications of advertising. He defined advertising as "a printed salesman", adding that it is far more efficient than ordinary salesmen, for it travels further and covers a far wider field at much less expense. "The function of the agency", he continued, "is to discover by research and study where the advertising of its customers will be most effective, and to place it there. It may take months or a year to determine the exact situation, but the most effective...
...Durstine, whose talk will be the keynote of the entire series, will take for his subject "The Function of the Advertising Agency." A Princeton graduate, he spent several years as a reporter on the New York "Sun". Since then, he has become prominent in advertising circles, and is the author of "Making Advertisements and Making Them Pay", as well as numerous articles on this and similar business subjects...