Word: functional
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Jankowski is not talking about quality entertainment here. He is defining the networks' primary function: to make money, not by selling programs to viewers but by selling viewers-in bulk, watching a prime-time show-to advertisers. The ad agencies are still buying, despite skyrocketing rates ($91,000 for the average 30-sec. spot in prime time, up 125% since 1975). Says Louis Dorkin, senior vice president at the Dancer Fitzgerald agency: "The advertisers will keep paying these prices until they decide there's a better game in town...
...Ernest Hemingway. He wrote often to Henry Luce, Ezra Pound, Robert Frost, and T. S. Eliot '10, and occasionally to Felix Frankfurter. J. Robert Oppenheimer and F.D.R. And the letters are full of MacLeish's articulate and often beautifully phrased observations on everything from political campaign strategies to the function of poetry. What emerges is a cohesive portrait of a powerful and flexible mind, of a man with human weaknesses and blind spots but also considerable generosity, wit, judgment and brilliance...
Since the average American home already has 1.6 phones, manufacturers are selling more than simple communication. Says Randall Tobias, president of American Bell Consumer Products: "We expect there will be telephones in rooms where their principal function is decorative." Some phones are designed as objets d'art: a porcelain unit with a hand-knotted silk cord ($495); the shimmering Shellamar Abalone, with its own pearlescent finish ($250) by TeleConcept Inc. of Hartford, Conn. Others are objets de nostalgia: the 1930s-vintage Candlestick ($139) with its separate mouthpiece and earpiece; the Country Junction ($265), which has an oak case...
...clarity of your article should help those who are new to the world of computers and are fascinated by their mystique to better understand how these machines function and affect our lives...
...helium and oxygen to withstand pressure. In the first two Sealab missions (1964-65), aquanauts spent nine days or more in a 57-ft.-long steel cylinder some 200 ft. below the ocean's surface. Observing from above, "Papa Topside" found that the men could function but became susceptible to the "breakaway phenomenon," suffering capricious fits of insubordination. The program ended after a fatality during a 1969 mission...