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...Disney's first full-length nature films, The Living Desert (which cost $300,000) and The Vanishing Prairie ($400,000), are bulling toward world grosses of $5,000,000 and $4,000,000 respectively. And all over the world, holiday revivals of old Disney favorites are flourishing. In Rio de Janeiro six movie houses are running a seven-day Festival do Disney, and the main department stores have based their Christmas decorations on Disney characters. Said one merchant: "Disney will soon be to us what Santa Claus...
...themselves. He will use them as loss leaders for the Disney merchandise (which in 1954 has brought him some $2,000,000 in profits), for one annual, big-budget, live-action spectacle (Conrad Richter's Light in the Forest will be next), and for a series of full-length True-Life Adventures. A new company, set up by Disney during 1954, will distribute these pictures at a 20% saving to the studio. These facts have been duly noted in Wall Street. In the last nine weeks, since Disneyland went on the air, Disney stock has gone up from...
...Directors, outfitted in the early Hollywood tradition with dark glasses, sport shirts and berets, roamed the sets shouting such Southern California expressions as "Camera!", "Cut!" Japanese moviemakers, who were second only to the U.S. in the number of feature pictures produced last year, this year expect to complete 319 full-length films...
...five topnotch Japanese films a year, and that each should gross $1,000,000. For Japanese moviemakers, this would mean big profits, since their costs are low. Top salaries for stars are about $11,000 a film, extras make 80? a day, and the average cost of a full-length black and white film is only around $63,000 v. $900.000 in the U.S. And, says Nagata: "By showing the Japanese countryside in all its beauty, we can attract tourists and more dollars"-as well as stimulate U.S. interest in Japanese houses, furniture, pottery, etc. But the biggest payoff would...
...varsity football team ran a full-length scrimmage against the freshman squad yesterday, with the Yardlings running from the Princeton single-wing formation...