Word: frugality
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Dates: during 1960-1969
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...latest American step is a strategic error. Even "thin" U.S. systems may encourage the Russians to thicken theirs. The U.S. would feel compelled, no doubt, to keep up--and speed up what has been a fairly quiescent arms race. Affluent America can afford this no better than the frugal Soviets as McNamara openly admitted...
...former Governor Orval Faubus, who served six two-year terms before stepping down, voluntarily, in 1966. The boy from Greasy Creek-the ruins of his log cabin birthplace are just 15 miles from his present home-came into office in 1955, owning one weekly newspaper. By being "frugal" with his $10,000-a-year gubernatorial salary, as he puts it, he managed to acquire four more weeklies, and some real estate in Huntsville, as well as the big house on the hill (which drew 1,100 paying guests during the first weekend it was open, for a $1,375 gross...
Whether installing a pay phone in his 72-room Surrey mansion or waxing frugal in Playboy magazine, Oilman Jean Paul Getty has proved time and again that he is equally at home pinching a penny in his native U.S. or in his adopted Britain. Last week Getty, 74, was at it again-this time with some advice for British automobile owners anxious to get more miles for their money. "No cost-conscious motorist," said he, with his own inimitable perspective, "can ever afford to be without a chauffeur-even if he secretly plays the part himself...
...frugal mark of the proprietor runs deep at McDonnell's 408-acre, 30-building headquarters and plant. There are no frills amid the tangle of boxlike brick offices, glass-clad research laboratories and steel-walled hangars. Scientists experiment with laser beams and gamma rays in basement rooms so jammed with costly equipment that it is difficult to walk about. Executives often labor in windowless cubbyholes. But there are no audible complaints. McDonnell spends weeks and months scouting out able men, screens them with such painstaking care that he is rarely forced to fire anybody. Though he delves into everything from...
...doing things have cropped up in Red China's embassies abroad. Soon after he unleashed his teen-age zealots in Peking, Mao dispatched an order to his diplomats: act in a proletarian way, do your own dishes, tend your own garden, wear simple clothing, be frugal...