Word: freight
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...selling ways of the '50s, when the focus was squarely on the product, often to the exclusion of humor, mood or elegance. The clients also insist on more research. Says Jerry Della Femina, head of Delia Femina Travisano & Partners, who is currently working up ads for Emery Air Freight, a forwarder: "Everything is tested, usually in small cities instead of big markets to hold down marketing expenditures...
Early last Thursday morning, freight train B-6 from Enola, Pa., rumbled through a steady drizzle into position at the big Potomac switching yard south of Washington. "Just another working day," said Conductor Carroll Dikeman as he headed home. Well, not quite. Train B-6-along with nearly half of the other trains and 17,000 miles of track in 16 Northeastern and Midwestern states-had just become the property of the Consolidated Rail Corp., a Government-sponsored private company. ConRail's birth marks the largest corporate reorganization ever...
...million in federal grants and unrepaid loans have not restored to health. ConRail also now owns the Reading, Erie Lackawanna, Central of New Jersey, Lehigh Valley and Lehigh & Hudson River lines. Altogether, the six lines lost almost $2 million a day last year. But they carried too much freight (20% of the nation's rail total) and too many passengers (428,000 a day) to be allowed...
Unscrambled Routes. A new federal agency, the U.S. Railway Association, has tailored ConRail to make the best of this difficult situation. U.S.R.A. planners first unscrambled a spaghetti-like jumble of freight routes to find the combination with the most profit potential. That meant abandoning 3,000 track miles completely and operating another 3,000 miles of lightly used track only with Government subsidies. Next the planners got Congress to approve $2.1 billion in federal loans; that money, with another $4.7 billion in expected revenues, will be used over the next decade to upgrade tracks and buy new trains. Because ConRail...
Last week Provos from the South Armagh Battalion hijacked and blew up a freight train from Dublin to Belfast just after it crossed the border into Ulster. No one was killed, but the explosion caused $400,000 worth of damage. A major catastrophe was barely averted when a southbound passenger train screeched to a halt just before colliding with the destroyed freight cars. Moreover, in what may mean even more intense sectarian violence in the future, County Armagh is emerging as the center of breakaway I.R.A. factions. These extremist groups reject the willingness of some Provo leaders to discuss with...