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...University of Tennessee, Dolly exclaimed, "Just think, I am Dr. Dolly. When people say something about 'double D,' they will be talking of something entirely different!" But behind the scenes, Parton has quietly, without fanfare, been giving back big-time through her charitable activities. Her Imagination Library gives free books to children in the U.S., Canada and the U.K. - to the tune of some 20 million books a year. Parton has written her own children's book, I Am a Rainbow (Putnam), which will be part of that program as well. TIME senior reporter Andrea Sachs caught up with Parton...
Media tycoon Rupert Murdoch recently stated the obvious when he said the newspaper business model of providing content online for free was "malfunctioning." Poleaxed by a severe ad slump and hemorrhaging red ink, printed newspapers and magazines have been downsizing or closing in some countries, even as their digital editions attract growing numbers of readers. Murdoch - whose News Corp. media empire includes the Wall Street Journal, a rare newspaper with a profitable, subscription-based website - has vowed to boost the earning power of his digital properties by increasing the number of News Corp. sites that charge for content. Other publishers...
...first to view so-called micropayments as a potential source of revenue for digital content. Apple's iTunes store showed it was possible to build a billion-dollar business by selling songs for 99 cents each. And, although many analysts doubt publishers can make the switch from free to fee, there is another industry that is currently making a similar transition: online gaming...
...gaming world's fastest-growing segments - multiplayer role-playing games and social games - are increasingly generating impressive revenues from tiny transactions. Most role-playing games, or RPGs, originally relied primarily on subscriptions for income. The enormously popular World of Warcraft series remains subscription-based. But the trend is the free-to-play, or "freemium," model. Under this system, gamers can play as long as they want at no cost, but they usually find the games are more entertaining when they pay small fees to outfit their characters with virtual weapons, useful tools and other accessories. The popular virtual world Second...
...recent June evening, Adina Armstrong, 13, and her mother Tracy sauntered out of teen retailer Aéropostale, Adina cheerily chirping away on her cell phone, Tracy happily holding a bag full of T shirts. Mom just got Adina two stylish shirts through a buy-one, get-one-free promotion. "What I like about Aéropostale is that when they have a sale, they have a sale," says Tracy. Even better, Adina actually approves of the inexpensive clothes - "They're popular, hip, and fit really well," she says - and she accepts that her mother won't splurge on more...