Word: frasier
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What's the best show to replace Seinfeld in the 9 p.m. slot on Thursday? Frasier is the most likely candidate. Along with Friends and Mad About You, it is one of NBC's strongest comedies, and it appeals to male viewers, as does Seinfeld. The Cheers spin-off followed Seinfeld when it made its debut in the fall of 1993 and actually attracted more viewers. Right now, it may not be reaching as big an audience as it could, since it goes up against ABC's Home Improvement on Tuesdays...
...network's schedule is a complicated skein, and pulling one strand may unravel the whole thing. While Frasier has not beaten Home Improvement, it has helped NBC lift its ratings on Tuesdays, a night that has long been dominated by ABC. Moving Frasier would jeopardize that progress. Another possibility would be to put 3rd Rock from the Sun into the Seinfeld time period. This season, NBC moved 3rd Rock from Sunday nights, where it became a hit, to Wednesdays, where it has struggled going head-to-head with ABC's Drew Carey Show. There's still another scenario: moving Friends...
Nestled in NBC's coveted half-hour slot between Seinfeld and ER, it is the odds-on favorite to become the fall's new hit sitcom. But can Alley really succeed where other Cheers alums have failed? Though Kelsey Grammer's Frasier is a ratings hit for NBC, Ted Danson (Sam), Rhea Perlman (Carla) and George Wendt (Norm) have all bombed in series over the past year. NBC Entertainment president Warren Littlefield signed up Veronica's Closet for only 13 episodes, but he notes that Alley's producers, Kevin Bright, Marta Kauffman and David Crane, the creative team behind Friends...
...following a mysterious crash involving a U.S. Air Force transport plane and a German military airliner off the coast of Africa (TIME Daily) ... TIME magazine also reports that America Online is forging alliances with Microsoft (TIME Daily) ... U.S. markets anxiously await corporate earnings reports (Money Daily) ... Top TV show Frasier wins again at the Emmys, bringing it within reach of All in the Family's record (Reuters) ... And Oprah says she'll keep on talking for another three years (Reuters...
...younger and more urban, because that's the desirable audience. But I think the biggest mistake you can make is to be derivative. At NBC we put the best shows on the schedule. One year it was Seinfeld, the next year it was Mad About You, the next year Frasier, the next year Friends. You put them together, and all of a sudden look what we have--sophisticated urban comedy. But we didn't say, 'That's what we are.' Shows inform the network identity rather than the identity informing the shows...