Word: foxes
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...Remember, though, that the fox learned never to count Brer Rabbit...
This summer, on Fox's Murder in Small Town X, 10 contestants will solve a murder mystery in a Maine town peopled by actors and well stocked with Nokia phones, Jeeps and Taco Bell's grilled stuffed burritos. On ABC's The Runner, scheduled for January, a contestant will travel the country, trying to elude capture by viewers who will compete for a growing pot of cash, while driving the cars, using the ATM cards and scarfing the fast food of yet to be signed patrons. "The runner lives in the real world, just like you and I," says...
...placements, producers do disclose their sponsors--but there's disclosure and then there's disclosure. Viewers know commercials are scripted. But reality shows purport to show actual events --how a player felt, how a product performed. What if unscripted events don't follow the advertiser's script? Contestants on Fox's Murder drive Jeeps. If one of them stalls, does Fox cut the scene? "No," says executive producer George Verschoor. "In fact, Jeep encouraged us to push these vehicles to their limits...
...asked the same question, Fox president of sales Jon Nesvig says with a laugh: "I would hope the producers would probably use some judgment there." At the least, producers would risk losing sponsors. Says Debbie Myers, media services vice president of Taco Bell: "We have tremendous equity in our brand. We would never do this unless we were fully protected." And looming over the rest of TV is the idea that after the success of sponsored reality series, networks might want to sign up sponsors for dramas and sitcoms, and advertisers could thus exert control over scripts and story lines...
...parts factory. But all the problems that booming trade creates are concentrated here as well; the potable water in the cities' common aquifer is set to run out in 25 years; the air quality is imperiled; diseases are spreading, and they don't stop at the customs station. Presidents Fox and Bush talk a lot about working together to find solutions. But at the moment, the most creative efforts come from local officials, the private sector, the charities and community groups that build informal alliances across the river. And they often do it without help from Mexico City or Washington...