Word: foxes
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...cigar. Flip on an episode of Sex and the City, and you are likely to catch Carrie Bradshaw and her friends blithely tossing back candy-colored cocktails at a downtown bar. But it's not only thirtysomethings on TV who persistently overindulge. On a recent episode of the Fox sitcom Undeclared, several college coeds go out to a bar, where one woman gets so drunk, she flashes her breasts. And Britney Spears recently starred in the film Crossroads, in which a trio of teens indulge in a spirited drinking session after raiding a motel mini...
...field of candidates has emerged. Two new dramas, CBS's First Monday and ABC's The Court, are set at the Supreme Court; Fox's 24, CBS's The Agency and ABC's Alias, in the once maligned CIA. Fox's The American Embassy follows cute young diplomats in London. Dramas like Fox's Boston Public and CBS's The Guardian and JAG spotlight public school teachers, family-law workers and the military, respectively. In the works for next season: dramas about the Senate and the Centers for Disease Control and Prevention. The possibilities are endless. The Mint! USPS Blue...
...scorched the box office on its opening weekend: it earned $46 million, the second best opening ever for an animated film (after Monsters, Inc.'s $63 million). Its mammoth debut was a thundering surprise, not just because the PG-rated film came from 20th Century Fox, a studio with a dismal animation track record, but also because a curious 30% of the audience was what Hollywood calls "nonfamily" moviegoers. In other words, the audience was not just moms and dads and kids--they are to be expected--but also young adults and teens, including the species Homo adolescence, teenage boys...
...with teenagers? The advance word of a new Star Wars trailer that Fox attached to the film didn't hurt. And some younger teens may have bought tickets to Ice Age at the cineplex in order to sneak into the new R-rated horror flick Resident Evil. But the vast majority were like Pond--from a computer-literate generation that responds viscerally to the look of Ice Age's computer-generated (also referred to as CG or 3-D) animation. The proof is in the ticket sales. While traditional (or 2-D) animation has been waning at the box office...
Apart from featuring high-tech design, these hits have also primed audiences to assume that "there's stuff in [CG animation] for teens and adults," says Fox marketing executive Jeffrey Godsick, "and that's why you see a willingness in them to go to these movies on their own." Shrek, with its bathroom humor (you don't put Eddie Murphy and Mike Myers in a movie and get a Sunday school lesson) and inside jokes about rival studio Disney, made the genre seem cool to teens. Ice Age, directed by Chris Wedge and produced through Fox's digital arm, Blue...