Word: foxes
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...video because they're bad. A reasonably smart marketing exec with a splicing machine and a decent song can make a huge profit out of bad. If some guy at home could cut together that YouTube trailer where The Shining is a touching father-son comedy, then the Fox marketing division can make Date Movie look good in a 30-sec. TV spot. That's why studio marketers are better at hoodwinking the customer than those two guys Huck and Jim picked up on the river. The biggest sin a director can commit isn't making a bad movie...
...record includes Beavis and Butt-head, King of the Hill and Office Space. Idiocracy may not be a bad movie, but every ad and trailer the studio put together for it tested atrociously. After sitting around finished for almost a year, the movie opened two weeks ago--sort of. Fox released it in a few theaters in seven cities (not including New York City), with no trailers, no ads, no official poster and no screenings for critics...
...Judge's unslick look might work for hand-drawn cartoons of hicks or a movie that takes place in poorly lit cubicles, but it's not so great for a sci-fi action comedy. It just doesn't look or feel like Talladega Nights or Dodgeball. Even though Fox probably made a million dollars' worth of trailers and ads, they empirically knew from testing that every dollar they spent on ad time for Idiocracy would be wasted...
...they dumped it, which happens more often than you think. Last year Fox took The Onion's sketch movie, which has been in development for several years, out behind the studio barn and put it to sleep. They also dumped the $50 million film Stay, starring Ewan McGregor and Naomi Watts, in a few theaters with almost no marketing. Ever wonder where all those old, bad movies suddenly come from when a guy like Ashton Kutcher becomes famous...
...karaoke: they invented it, continue to improve sound-quality technology (if not the human voice part) and introduced karaoke boxes - private singing rooms for small groups. And anyone in London can now indulge in this latest twist on the popular Asian pastime, thanks to lastminute.com entrepreneur Martha Lane Fox. Her brainchild is [an error occurred while processing this directive] the Soho-based Lucky Voice, the British capital's most authentically Japanese karaoke bar featuring nine private rooms that hold up to 12 people. Once you and your fellow croonies have settled onto the semicircular benches in your snug, dimly...