Word: foxes
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...simple video -- a TV actor speaking about his illness, his body wracked by spasms. In the pantheon of YouTube phenomena, Michael J. Fox's Missouri Senate ad is no Evolution of Dance or lonelygirl15. Unlike the online videos that usually catch on, it has no white rappers or cool choreographed treadmill routines; no one lip-synchs or makes a geyser with Diet Coke and Mentos. Yet this short TV spot may have done more than any other to show YouTube's potential as a political force. In the ad, Fox, a longtime Parkinson's disease sufferer, endorsed Democratic Senate hopeful...
...that attention not only made the Fox ad the most-watched video on YouTube last week but also raised the viral-video site's political profile. For all the hype over "The YouTube Election" (as the New York Times dubbed it), Web video has not proved to be a persuasion tool. It is an opt-in medium: you have to seek out videos or click on an e-mail link, whereas TV ads crawl through your cable line and hunt you down. In the partisan world of political websites, there are few undecideds; we are not exactly a society...
...Fox scuffle shows YouTube's potential to preach to the unconverted. About 2 million people watched the Fox ad on YouTube last week, and more than 600,000 the rebuttal. That pales before a TV audience--until you realize that this means some 2 million people are watching political ads on purpose...
Sources: USA Today (2); Global News Service; New York Times; American Cancer Society (2), Fox News...
...chuckled at Murdoch's claim that Fox News chief Roger Ailes "has been insistent on equal time for all sides." This is the same fair-minded producer whose "journalists," such as Sean Hannity and Bill O'Reilly, frequently tell their guests to shut up when they hear viewpoints opposed to their...