Word: foxed
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...secret prison. I can no longer defend my country's policies. I hope the world understands that the Republicans are not representative of all the American people. Christine Buxton Geneva Equal Time I had to laugh at time's asking News Corp. chairman and ceo Rupert Murdoch if Fox News had done anything that he thought was "unfair and unbalanced" [Oct. 16]. Your magazine is anything but fair and balanced. Your coverage of the Foley scandal seemed as if it had been written by the Democratic National Committee. Diana Clary Allen, Texas, U.S. I chuckled at Murdoch's claim that...
...They say all politics is local," Fox says in the ad. "But that's not always the case." Not anymore. Once politics goes viral, there's no cure...
...controversial ads only if they lived in Missouri or caught them on the news. Now they can find them, in full, at their leisure. They can also expand on, rebut or parody the ads, as numerous YouTubers did, including breatheasy7000, a woman whose 17-second video in support of Fox drew 200,000 views on the apparent oratorical draw that she's smokin...
...free distribution--nationalized it. The Democrats, whose holy grail has been to nationalize the midterms, owe Limbaugh a fruit basket. (The flap probably had less effect in Missouri, where the ads would have got notice anyway.) True, Rush's side got exposure too, but on a national level the Fox video seems more effective. It discusses the issue in emotional terms that people in any state can understand (whether or not they agree). The response ad begins, bafflingly, with Caviezel speaking in untranslated Aramaic, the historical language of Christ. And casting the issue in terms of a ballot initiative leaves...
That is to say, it will take a certain kind of political spot to utilize YouTube's force-multiplying power. Web video is like a pop single: an attention-getting hook is important. Fox's baring his frailty was particularly YouTube-friendly because the medium rewards authentic, vérité captured moments. (It also rewards shock and humor, which could favor outrageous ads.) A universal, direct message is key. (No dead languages, for instance.) Above all, even local admakers should remember that now they have a potential national audience a click away--one that can engage their ads by creating...