Word: formulas
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Dates: during 1930-1939
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Fact: The U. S. Pharmacopoeia, law for the Food, Drug & Insecticide Administration, prescribes that one pound of crude ergot be used to make one pint of fluid extract of ergot which when injected into a white leghorn rooster will tint its comb bluish. Spanish ergot satisfies the formula. Russian ergot as imported into the U. S. docs not. Drug manufacturers have been cleaning Russian ergot of its contaminations and using two pounds of it to make a pint of extract. This Russian extract colors the cock's comb as does the Spanish...
President Hoover repeated this formula once again last week to set in motion his 13th Presidential commission. Its subject: the merchant marine. The occasion: a deep-rooted controversy within the U. S. Shipping Board over the sale of the Government-owned Black Diamond and Cosmopolitan trans-Atlantic freight-lines. For more than a year disposal of these services has been delayed while the two operating companies and the U. S. lines wrangled with the Shipping Board over purchase bids. The President said commission No. 13 would also supervise the financing and building by U. S. lines of two new Leviathan...
True to the Navy (Paramount). Clara Bow was surrounded by sailors once before, in a silent picture (The Fleet's In), and in several others she has begun her love-making from behind a store counter. True to the Navy conforms to the Bow formula: a love-affair, a misunderstanding, a reunion. The formula depends for its success on quick sequences and energetic physical activity; usually makes fair entertainment; but True to the Navy drags. The dialog is the sort in which effects are concentrated in the word "Yeah" and while Bow gives a good performance Frederic March, who plays...
...Academy of Motion Picture Arts & Sciences for In Old Arizona (TIME, April 21). This sequel is written around the same character from O. Henry's story and acted by the same Baxter. It is one more piece of evidence that the "western," already an eminently successful cinematic formula, has in one way been energized and in another way sterilized by the sound device. Frontier atmosphere, crystallized in words and incidental noises, and the opportunity offered to expert modern photographers by frontier hillscapes have proved important at the box office. On the other hand, the speed of the old western...
Ladies Love Brutes (Paramount). Although cast in the formula common to all recent pictures starring George Bancroft, the spectacle of a strong man fighting great odds alone is presented here so jerkily and melodramatically that the job of making it seem real is more than Bancroft can handle. There are times when, as an Italian contractor trying to get into society, he is fairly funny, but his machinations to win the love of a lady of the upper classes are absurd. The ending-in which he goes without his reward-will disappoint fans waiting for an amatory fadeout. Best shot...