Word: formatting
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Dates: during 2000-2000
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This year, the NCAA changed its distance format from the usual 1650 and 500 freestyles to the 1500 and the 400, matching the distances the Olympics will use this summer in Sydney...
Another way is through a slightly longer video format, otherwise known as the short film--a form that the Oscars recognize but the public doesn't. That's already changing online. All the buying at the Sundance Film Festival this year was done not by the big studios but by websites that show short, downloadable films, hoping to be the online Miramax or, better yet, to be bought by Miramax. Throughout the weeklong event, AtomFilms.com drove a slow-moving RV equipped with a television for aspiring directors to use to screen their short films, in the hope of getting purchased...
...spending months hunting down pirates, working on SDMI (the Secure Digital Music Initiative) and investing millions in litigation, battling companies like MP3.com and Scour, the industry may have thought it had begun to stuff the digital genie back into its shrink-wrap. Despite the initial hype about MP3s, the format turned out to be downloadable music for geeks only. The rest of us couldn't be bothered spending hours wandering through dead-end links searching for a particular Phish bootleg. With Napster, however, all you have to do is type in the name of the song or artist...
...last spring a friend told Wasserman to "check out this MP3 thing"--referring to the digital-music format that allows people to swap their favorite tunes online. Wasserman went to the website MP3.com converted three songs he had written and recorded with Fisher into the format and uploaded them. Now, people could come to the site and download the songs for free. Fisher was about to become the biggest Internet-based band ever...
...even in a digital world in which music is given away and traded free, record companies won't go away. Dick Wingate, senior vice president of Liquid Audio, a digital-music company that works with the major labels to distribute music in a copy-protected digital format, says that "there's too much noise out there. You have to find a way to let people know it's there, and that costs money. Record companies have the money...