Word: formatting
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...designer's wife, does little more than pout, but June Thorburton, as the daughter, and John Fraser, as her young man, are both quite convincing and decorative. If nothing else, Touch and Go proves that a motion picture need not always be profound to be entertaining, and it format a pleasant contrast to an excellent documentary...
...most exciting thing about the current Advocate, however, is neither its prose nor its poetry so much as its new, businesslike format and its equally serious policy of having a lead editorial or review in every issue. The first of these, Charles Sifton's review of Leslie Fiedler's essays, handles an important topic with some comprehension and a bit of felicitous expression. The Advocate is at last beginning to advocate something, if only as an appreciation of others' ideas. Eric Martin's cover is pleasant enough, but its light blue might have appealed more in warmer weather. Biddle...
Perhaps the best show ever put on by the Pudding was "Barnum Was Right", produced in 1920. Robert E. Sherwood '17 and Samuel P. Sears '17 wrote the music and lyrics. It was a success largely because of its straight musical comedy format instead of the usual burlesquish offering. The play was actually "good theatre" and played to enthusiastic audiences in New York and Philadelphia...
...week's end the final word belonged to an advertiser in the trade sheet Variety. Giving a box number and appealing to "interested" sponsors, stations, advertising agencies or agents, he promised to show "complete plans and format" for a new, super-duper quiz program. Its title: The Million-Dollar Question...
Meanwhile sponsor Revlon is busy grooming a third entry for the quiz sweepstakes. This one, to be called The Most Beautiful Girl in the World, may appear on Thursday nights in place of The Johnny Carson Show, and seems aimed at bringing the format of Atlantic City's Miss America contest to TV with the added bait of a $250,000 cash award...