Word: formatting
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...Faculty approved the final design for future College diplomas at its meeting Tuesday. Drawn up by a committee headed by Mason Hammond, Pope Professor of the Latin Language and Literature, the new format will almost definitely be accepted by the Board of Overseers Monday...
...that the Magazine's only raison d'etre is none other than to present the work of Harvard writers, graduate and undergraduate, to the Harvard community; and if I was quoted in the September 25 CRIMSON as saying that the purpose of our new biennial schedule and quarterly-sized format is to enable us to publish "more professional stuff," the quotation, in being lifted somewhat out of context, became regrettably distorted. The new format and schedule are intended to allow the Advocated to print just as much material as it has in the past, while relieving the editors from...
...regular issues, scheduled to come out in January and May, will appear in a changed quarterly-sized, similar to Dedaelus of Foreign Affairs. The special unscheduled editions will retain the old format...
...price: 20? instead of 15?. To soften up the public, Batten, Barton, Durstine & Osborn will soon kick off a $1,250,000 nationwide ad drive. The Post's new look and stance, said an adman who went to Philadelphia for a close look at the revamped format, "may infuriate some long-term readers, and there may be turnover in the audience. But it is good enough to bring in new readers as fast as it loses old ones." Fuoss says that he has so many ideas for the Post that "it may be the middle of 1962 before...
...publicity-conscious president of the National Broadcasting Co. for two years, Sylvester L. ("Pat") Weaver invented the TV "spectacular," was long on good ideas (the magazine format of Today and Monitor) but too short on high-Trendex programs. Eased out in 1956, Weaver stayed on the fringes of TV, in 1959 joined the McCann-Erickson advertising agency as boss of its international division. Last week, bouncing back to television, 52-year-old Pat Weaver was named president of M-E Productions, the radio and TV subsidiary of McCann's parent, Interpublic, Inc. His new job puts Weaver, long...