Word: formatively
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...Manhattan. CBS radio will carry Music 'til Dawn from midnight to 5:30 a.m. Monday through Saturday. Five other CBS stations (in Boston, Chicago, Los Angeles, San Francisco and Washington, D.C.) will operate their own Music 'til Dawn for American Airlines, but on an independent basis. Format: light recorded music, news, local weather reports...
Drumbeats and Song has come a long way from the production that first carried that name in 1950. Physically the format has been changed so that the Harvard Band now precedes the Radcliffe section of the show instead of sandwiching it. This I would say, is an improvement, for in the past the final band numbers had been greeted by a restless audience...
...dropped last year to barely $2,700,000. Furthermore, it fell below (by 221,000) its guarantee to advertisers of 2,000,000 circulation, and recently it has been losing readers at the rate of 9,000 a month. To try to check the loss, Cosmo reshuffled its format, ran pictures on its cover instead of drawings, went after more sensational stories and articles, and had a series of staff changes...
...paper had shook itself somewhat out of the rut decried by the 1909 president. Action pictures replaced illustrations and the typographical format was livened...
Thomas Nelson & Sons, publishers of the new Revised Standard Version of the Bible, called on the advertising firm of Batten, Barton, Durstine & Osborn fof a market survey before deciding on the format. Among the facts & figures turned up in the B.B.D. & O. survey of 2,474 housewives...