Word: formation
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...unholy trio of amateur broadcasters and professional fans. Every Sunday night from 7 to 11, they rail against everything from overpriced tickets and cold hot dogs to sportswriters ("Sock sniffers in the locker room") and the sports establishment ("They've been abusing the public for years"). Their format is like the New England Patriots' offense: haphazard. Their delivery sounds like three guys gassing in a ginmill-that is. loose and loudmouth...
...editors of the paper, larger in number and more ambitious in outlook than their predecessors, were eager to do something which more resembled the kind of journalism that big city newspapers were engaging in during that heyday I the American press. The first attempt at a revision in format was made in 1882, when, in the words of The Advocate's 1890 catalogue...
...shaded off into the new in the years before the War, when executives still changed every half year but the paper adopted a new, more open format. Photographs became more of a rule and less of an exception, and extras were no longer confined to football results. President Eliot's retirement brought not only its best extra to date, but also its biggest scoop. Only the President, Managing Editor, Business Manager, and printers knew that the patriarch of the Augustan Age of Harvard was stepping down until the extra hit the streets. The paper also had the best word...
...other big story of Spring 1927 was the resignation of Chester Noyes Greenough as dean of Harvard College, and his replacement by A. Chester Hanford. The Crimson broke its tight, single column format to give the resignation a three column banner head. Huge (by contemporary standards) double column photographs of the incoming and outgoing deans adorned the page...
Prouvost had earlier decided to shave an inch from the magazine's vertical size to create a less bulky format. Then he ruled that a complete typographical overhaul should accompany that change. Among those he called on for advice was Commercial Artist Milton Glaser, 43, design director of New York magazine. Glaser went to Paris in late November and quickly whipped off some 30 sample designs for the "new" Paris Match cover. Impressed, Prouvost then asked Glaser to redesign the entire magazine. The only hitch was that he refused to wait the two or three months that Glaser guessed...