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Word: forecaster (lookup in dictionary) (lookup stats)
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...forecaster commences the two-part substance of his report: first the present (a satellite photograph, high and low pressure systems indicated, current readings of wind and temperature), then a commercial break, then the second part, the future (tonight, tomorrow morning and the "long-range forecast," an educated guess on the next four or five days...

Author: /time Magazine | Title: Time Essay: The Wonderful Art of Weathercasting | 3/17/1980 | See Source »

...George Washington getups. Audiences in Savannah have had a weather reporter who talked to a seagull; those in Cleveland have enjoyed one who blew hot licks on his trumpet between temperature recitations. Station KDBC-TV in El Paso has a Lhasa Apso named Puffy Little Cloud who gives a forecast by appearing on-camera in an outfit appropriate to the weather...

Author: /time Magazine | Title: Time Essay: The Wonderful Art of Weathercasting | 3/17/1980 | See Source »

...history of television weathercasting does not exactly en courage reverence. In the beginning, stations just had a staff announcer rip the forecast off the A. P. ticker. Stations with commercial foresight, however, brought in scientists or pseudo scientists to discourse on occluded fronts and thermal inversions. The weather package was born: a short noncontroversial segment of the local news, with almost universal audience interest. In the mid-and late '50s came the era of the weather girl-sex to relieve the tedium of the millibars. The acts ranged from chirpy to sultry. The women, often blond, busty and breathy...

Author: /time Magazine | Title: Time Essay: The Wonderful Art of Weathercasting | 3/17/1980 | See Source »

...perverse way, one of the most discouraging projections of all was the board's consensus forecast that a recession for 1980 now looks to be a somewhat milder affair than the 2.4% overall slump that had been predicted as recently as last December. Recession is certainly painful for anyone thrown out of work, but without at least a temporary economic downturn there is no real hope of slowing the price spiral...

Author: /time Magazine | Title: Business: The Hesitant Recession | 2/25/1980 | See Source »

About the only encouraging prediction to emerge from the meeting was the crossed-fingers forecast of Economist David Grove that remorselessly rising petroleum prices might not bring on the worldwide financial turmoil that moneymen have been fearing. During the past year, oil-starved Third World nations such as Brazil and Korea have had to borrow billions from Western banks to pay for petroleum imports, as well as to cover even the interest on their previous debts, which already total $300 billion. Some of the largest U.S. banks are now approaching their lending limits, and bankers have started to worry about...

Author: /time Magazine | Title: Business: The Hesitant Recession | 2/25/1980 | See Source »

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