Word: folders
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Dates: during 1960-1969
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...alliteration ("Korea, Communism, Corruption"), rhyme ("All the way with L.B.J."), or a combination of both ("Tippecanoe and Tyler Too").* Other familiar standbys are paradox ("We have nothing to fear but fear itself"), metaphor ("Just the kiss of the hops"), metonymy ("The full dinner pail"), parody (a Norwegian travel folder promises "a Fjord in Your Future"), and punning ("Every litter bit helps"). By using what semanticists call "affective" language, many slogans deliberately exploit chauvinism ("Made in Texas by Texans"), xenophobia ("Yankee go home"), insecurity ("Even your best friends won't tell you"), narcissism ("Next to myself I like B.V.D. best...
When Kennedy was assassinated, no one from the Dallas-Fort Worth area was on the Secret Service's "serious risk" list. The FBI had a bulky folder on Oswald, but it did not bother to tip off the Secret Service. Says the Commission: "The FBI had no official responsibility, under the Secret Service criteria existing at the time of the President's trip, to refer to the Secret Service the information it had about Oswald. The Commission has concluded, however, that the FBI took an unduly restrictive view of its role in preventive intelligence work prior to the assassination." Adds...
Those visions are all nourished out of a brown folder and a stack of papers that are always at Lyndon's elbow. The contents: polls, polls and more polls...
...students I met had very different ambitions. One said that journalism was just a beginning: "My real ambition is to write like Hemingway." He showed me a folder full of stories and poems he had written. Another wanted to be an art critic. The third wanted to write "against bureaucracy...
...seems an irresistible bargain. The folder that arrives in the mail offers to sell a $41.50 transistor radio for only $12.50, or perhaps a blender worth $49.50 for only $19.50. The notice is on official-looking paper of the kind that is usually sent out by claims adjusting firms assigned to liquidate the stock of a bankrupt company at distress prices. Every week more than a million similar notices, offering everything from Bibles to binoculars, go into mailboxes across the U.S.-and every week thousands of people bite at the bait...