Word: fm
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...Dear FM...
...Jack FM is on to something, and listeners in Dallas are resetting their radios at a breakneck pace. "This station just makes sense," says Richard Lovett, 38, owner of Dallas Home Renovations. "If I want talk, I'll listen to sports-talk radio. But I want to hear music throughout the workday." Kathy Reinisch, 43, of Fort Worth, loves that she and her 17-year-old son can enjoy the same radio station. "When I used to rock out in the car, he'd complain until I turned the channel. Now songs he likes play right after mine...
...Jack format less user friendly for advertisers? Not necessarily. Jackie Barrera, associate media director of Asher Media in Dallas, says listeners are less prone to channel surf when Jack FM goes to commercial breaks. "It actually benefits the advertisers because people aren't tuning out," she says. "They know they'll have a shorter break, so they pay more attention...
...course, there is a downside: Jack FM is a request-free zone for listeners. As a promo recently declared, "Tell us what you think. Just don't tell us what to play." --By Adam Pitluk/Dallas
...outdone, terrestrial-radio groups are migrating to digital and see cell phones as a content battleground too. The nation's big station groups, including Clear Channel, Infinity and Citadel Broadcasting, are upgrading to enable FM stations to split their signal into multiple, digital streams. That will open up the airwaves for niche formats--all Elvis, all the time--and channels for targeted content like college sports. Digital music channels may also be offered ad-free, for a subscription fee, parrying satellite's advantage. "We're not gonna be on defense anymore," vows Infinity's CEO, Joel Hollander. Like other radio...