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...FM: How can you afford to do a free dating site? And why not charge monthly fees like all the others do? SY: We have 15 employees, while Match.com, etc. have about 300. Although we have a fraction of their workers we have an equally good Web site...
...FM: A lot of the Web site seems to have pink and purple lettering. Is this to lure more females into the dating realm? SY: Any dating site, just like a nightclub or bar, you always want to attract the women, because wherever the women are, men will surely follow. Indeed, we have a higher portion of women on our Web site than others: we’re 1:1 while most are 2:1 male to female...
...FM: Who is the average OkCupid.com user? Male/female? Age? SY: If you’re under 30, you probably don’t pay for any sites, from dating to music. In your 40’s or 50’s, you go to what you see advertised. So most of our users are under 30, a little more Web savvy than most, equal male to female, and on the whole a little geekier than your sort of mass-market Web site. You have to think a little, answer questions...
...FM: Have you attended any weddings of successful OkCupid users? SY:We get invitations all the time, we even get users who ask us to pay for their weddings, which is a little surprising. But no, I have not personally gone to any weddings...
...FM: How successful is your Web site in relation to other Web sites? SY: The fact that we’ve gotten to be almost as big as Match.com, who spend $100 million a year on advertising and we spend $0, to me, shows we’re pretty successful. FM: Any new ventures in the future? SY: We’re committed to becoming the biggest dating Web site on the web. Overthrowing Match.com...