Word: fleischmann
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...discussed Pond's Cream series, featuring endorsements from Marie of Rumania and many another celebrity, which marked the return of the testimonial to advertising's most polished circles. Outstanding current examples of testimonial campaigns are the advertising of Pond's Cream, Simmons' Beds, Lux Soap, Fleischmann's Yeast and Herbert Tareyton, Old Gold and Lucky Strike cigarets...
...Fleischmann, $1,000,000, Cox & Stevens, Krupp works at Kiel, Germany...
...Fleischmann, yeastman, ordered last week, a $1,000,000 yacht, to be built at the Krupp works in Kiel, Germany...
...Thompson died. Today the advertising company he fostered is one of America's three biggest.* Its president is Stanley Resor. Its vice president is John Broadus Watson, author of "Homing and Related Activities of Birds." who applies to advertising his profound knowledge of behaviorism, plots shrewd campaigns for Fleischmann's Yeast, Pennsylvania R. R., Lux, Maxwell House Coffee...
...since June, a single day's trading passed the 4,000,000-share mark. The ticker once again fell behind, a full 25 minutes. Many stocks were pushed to new high levels for all time. Among them: U. S. Steel, Adams Express, International Nickel, American Express, Allis-Chalmers, Fleischmann, Victor Talking Machine, Loose-Wiles Biscuit, Commercial Investment Trust. Soaring, too, were Montgomery Ward, Chile Copper, Commonwealth Power, Anaconda, Coty Inc., Eaton Axle & Spring...