Word: fleetly
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There were two major changes in the lineup. Adzigian, fleet sophomore back alternated with Sherman as running back and Lane went in for Dean instead of in his usual position at right half. Waters was used as the blocking back. Gulian was at right guard instead of left and Schumann was tried out at right guard...
Newspaper circulation warfare is an old story to Britain. Ever since the War big London dailies have been bombarding each other with gifts to readers: free insurance, free merchandise, millions of pounds sterling. This year, however, Fleet Street has been the scene of a fight which, for sustained fury, is such as London has never seen before. It involves the four biggest dailies: the Mail, the Express, the Herald and the News-Chronicle. Following a brief gesture toward peace the fight entered a new and fiercer phase fortnight ago. Last week shareholders of the Express, aware that...
...grey, square Scot named John Dunbar, dour and extraordinarily shrewd. The other was a swart, stumpy Jew named Julius Salter Elias. Dunbar was made managing editor of the Herald, Elias the chairman and managing director. Rich Publisher Elias, no newsman, is one of the ablest businessmen on Fleet Street. He put John Bull on its feet following the downfall of its former publisher, the late, notorious Horatio Bottomley. Ambitious, he openly seeks a title, and he will get none so long as Scot MacDonald is Prime Minister. The Prime Minister has never forgiven him for publishing in John Bull...
...Laborite Herald jumped from 350,000 to over a million. Last year, it passed the News-Chronicle with more than 1,400,000. The battle was so expensive to all concerned that the Newspaper Proprietors Association called a truce. Free gifts were outlawed. Expenditures on canvassing were limited. Fleet Street settled down to a supercharged neutrality, with Mail, Express and Herald circulations bunched between 1,735,000 and 1,650,000. The peace lasted 15 months...
...next few months Fleet Street newspapers "sold" some 5,000,000 volumes of Dickens, in a mad scramble for new readers. Dickens was only a starter. Washing machines came next. Then sets" of china, electric irons, cricket bats & balls, cameras. Dictionaries, encyclopedias, sets of "modern classics." Fountain pens, fancy pencils, stockings, underwear, wrist watches, pillow cases, pyjamas. Lord Beaverbrook outfitted his canvassers with samples of boots, coats, pants and shoes, sent them west to show Welsh miners how they might clothe a whole family by reading the Express for eight weeks...