Word: flatirons
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...only the first two stories of buildings, however tall, produced revenue; the stories above, however many, do well to pay taxes and interest on the investment. Early Manhattan skyscrapers-the first Equitable Building (seven stories, 1869, with its "vertical railroad"), the gold-domed Park Row Building, the 21-story Flatiron Building, the 41-story Singer Building (1907) and finally that 60-story marvel that dwarfed everything save the imagination of the man who thought of selling things for five and ten cents-all these paid for themselves in advertising value. For later imitations in prairie cities like Chicago and Detroit...
Builder-Architect Graham, under Designing Architect Daniel H. Burnham, built the Chicago World's Fair, when he was 20. He built that early century wonder, the Flatiron Building, and the new $31,000,000 Equitable Building in Manhattan; the Union Station on Capitol Hill at Washington, the Union Trust Building of Cleveland. He built all of Marshall Field's stores in Chicago, the Field Museum, the Railway Exchange, the Continental & Commercial Bank. He built the Selfridge stores in London. He put up the first Chicago skyscraper, for Gumman Wrigley, and the Straus skyscraper. During...
...couldn't sell me any more rubber casings. Said he'd made a contract with Waterman. I put all my machinery on a boat and sailed it down to Baltimore. . . I advertised on P. T. Barnum's first circus program. . . When they put up the Flatiron building, they flashed 'The Lancaster Pen' against it with a stereopticon machine. Once I printed a Sunday paper to give away. . . My wife and I traveled all over; I introduced her to Mrs. Potter Palmer out in Chicago . . . It all goes back to the Baltimore fire." . . Old Mr. Lancaster...
...married to simple senility (Theodore Roberts) falls in love with a young and handsome hero (Theodor von Eltiz). This happens by the side of a trout stream in romantic circumstances that just escape being obvious. From the viewpoint of technique the story gets worse and worse. A red-hot flatiron sets fire to the house at midnight, and, as if this were not ridiculous enough, the young lovers, saying protracted good-byes in the lady's bedroom, persist in arguing as the flames sweep around them. There is the usual insipid ending-divorce and the marriage of the perfectly...
...possibilities which this opens up are enormous. Inequalities of stature, which have hitherto been almost insuperable obstacles in the way of borrowing other people's clothes, will be smoothed out as though with a flatiron. Dress manufacturing will be standardized, and mail order hourses will be concerned only with width, style, and pattern. Even the annual parade of the street-cleaners will be orderly and level-headed...