Word: flat
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...issue is the system that determines how much actors are paid for a commercial. Under the current "pay for play" formula, advertisers pay residuals in proportion to the number of times a spot airs on the networks - but not on cable, for which the actor receives a flat rate. That system is outmoded, both sides agree, at a time when more and more advertising dollars are spent on cable. Says Ira Shepard, a lawyer negotiating for the advertisers, "There is no industry in this country, if not the world, that can, in the year 2000, survive on concepts and rules...
...Where the combatants differ is in how to update the formula. The guild hopes to extend residuals to cable and other outlets (no more flat rate). The advertisers want to extend the flat rate to network TV spots (no more residuals...
...anything resembling the truth is known. In the two weeks since a videotape and more than 100 pages of George W. Bush's debate preparation material landed on the desk of one of Al Gore's closest advisers - who turned them over to the FBI - rumors, fanciful tales and flat-out fabrications about who was behind the caper have whizzed between the two campaigns and the press rooms of the world. The facts have been on holiday. Except at the FBI, where agents have been quietly interviewing the handful of top Bush aides who had access to the material. Oddly...
...Williams argues that since the Dinka people sanctioned the missions and slaves are redeemed for a flat rate, many of the UN's fears are misguided...
...Which brings us to Al Gore. If corporate earnings are indeed as flat this quarter as indicator Intel is indicating, the markets could be in for a nervous October. Uncertainty - over earnings, over oil prices, over the dollar, over Greenspan's landing and over the election itself - could keep the Dow in the dumps till November. And the Dow, as the New York Times was good enough to point out Friday, is 22-3 as an election prognosticator this century. Dow goes up in fall, economy looks good, incumbent wins. Dow goes down in fall, people worry, new guy wins...