Word: flashings
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Etching on the Eyeball. Those projects that do triumph come out of a real interaction with, not mere use of, industrial facilities. Boyd Mefferd's room (made with the help of Universal Television) is a stunning perceptual experience: a pitch-black chamber lined with strobe lights. When they flash, the effect is engulfing and somewhat unnerving: silhouettes etch themselves on the retina as on film, and afterimage sheets of brilliant color drift and flower across the entire field of vision. Mefferd's piece is unique in that it is wholly objectless art -everything happens...
Very Bright Flash. Last week in a second attempt to man the station, the Russians launched Soyuz 11. Equipped with improved docking mechanism, the 71-ton spaceship rendezvoused with Salyut after 24 hours. With Test Engineer Viktor Patsayer, 38, leading the way, the cosmonauts feigned surprise upon entering Salyut's large, living-room-size interior, complete with instrument panels, separate compartments, kitchen and housekeeping equipment and even a small library. "This place is tremendous," said Dobrovolsky. "There seems...
...cosmonauts performed more serious tasks: a number of unspecified biomedical experiments, tests of Salyut's systems and photography of the earth with an externally mounted TV camera. They also fired the space station's main engine, an operation accompanied by what Dobrovolsky described as "a very bright flash with a large number of white particles, like a snow blizzard." After two firings, they managed to raise Salyut's orbit to 161 by 175 miles. That increased elevation should give the space station at least another month's life-enough time for other Soyuz spacecraft to dock...
Love the Product. At his death, his Chicago-based Leo Burnett Co. was the world's fifth largest ad agency; it handled billings of $389 million last year. It is by far the biggest agency west of the Hudson, and Burnett never felt the need for the creative flash of Manhattan. "Ideas don't know where they are born," he said. His own ideas were based on keen appraisals of consumer wants and were often disarmingly wrapped in homilies. His agency created the Pillsbury Doughboy, as well as the Marlboro Man, the Jolly Green Giant, Star-Kist...
...make power worthwhile. In a tiny hamlet called Mayfield, the East Central Committee for Opportunity, a foundation-funded economic arm of Hancock's blacks, is building one of the world's largest and most scientific catfish farms. The $1,000,000 300-acre farm includes a hatchery and a flash-freeze processing plant. The farm is being built with concrete blocks from another E.C.C.O. plant by a contractor who agreed to the E.C.C.O. demand that unskilled black laborers be taught the operation of heavy construction equipment. Says Director John McCown: "We're going to reverse the pattern of rural migration...