Word: flagships
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Dates: during 2000-2009
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...foot butters. A new Carol's Daughter ad campaign featuring Jada Pinkett Smith has helped propel online and catalog orders up 300% and 500%, respectively, over last year, says Price. Next: an expanded men's line and 12 new retail stores across the country, including a Harlem flagship opening in August. --By Coco Masters
Take the old Xbox's flagship golf game, Tiger Woods PGA Tour 2005. Put it side by side with the 2006 version, currently a work in progress. The grass in the old version looks like a green carpet; in the new version, each blade of grass is animated individually and sways to its own rhythm. In the old version, trees make crude, round, blobby shadows; in the new version, each individual leaf has its corresponding individually rendered leaf shadow. The play of light on the water hazards is not readily distinguishable from a filmed image. The fidelity is disconcerting...
...Harvard, Feldstein’s name has become synonymous with the flagship Harvard course he has taught for 21 years: Social Analysis 10, “Principles of Economics...
...Century High, an inner-city school in the predominantly low-income city of Santa Ana, Calif. The first person from Century to come to Harvard, she is precisely the kind of student that the University has been targeting under the Harvard Financial Aid Initiative (HFAI)—a flagship program that could drastically alter the socioeconomic makeup of the undergraduate population...
That's apparently sufficient for now. Despite the troubles of its flagship label, and growing competition from giant mass marketers like Procter & Gamble and Avon, Lauder's revenues have been climbing at an 8% clip annually. "If the deal works, great," says Linda Bolton Weiser, an analyst at Oppenheimer & Co. "If it doesn't, they aren't betting the ranch." Hip makeup brands like M.A.C. and Bobbi Brown and a stable of high-margin skin creams and hair-care products should keep the company growing in the short term. Ford says he'll be mining Lauder's archives for ideas...