Word: five
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...These days, the company works with NBA stars like Baron Davis (who has a signature Li Ning shoe, the BD-1) and Shaquille O'Neal (who is under a five-year contract with the brand). But it still maintains its value-for-money approach to marketing - recently making a big push, for example, into badminton, a sport largely ignored in the West but played and watched by some 300 million Chinese. Li Ning - sponsored shuttlecock star Lin Dan graces billboards and TV ads around China, and the firm opened a "badminton paradise" last year in Singapore, its first international outlet...
...When Zhou Shaoxiong decided to produce a domestic line of menswear in 1990, Western designs were in universal demand. Zhou was well versed in foreign style - at his Fujian factory, he had been producing export garments for five years, and the early designs of his own line, Septwolves, were almost identical. At the time, Chinese manufacturers seeking a reputation for quality and modernity still felt obliged to ape Western brands, as they had been doing for decades. "Like many other domestic companies, we started out aspiring for such influence," Zhou recalls...
...world's most populous country. The U.S. wants the endgame in China to resemble the rest of East Asia - genuinely believing that this will ultimately achieve lasting stability and mutual prosperity - and complains that China remains an insular, self-interested and subversive beneficiary of the system. (Read "Five Things the U.S. Can Learn from China...
...Read "Five Things the U.S. and China Still Disagree...
...commercial airplanes, we have been the world leader in turboprops and regional jets. Now we are going more mainline, but not to compete against Boeing and Airbus. These are the planes that can seat five people across, or about 130 passengers. These airplanes exist, but they are getting old. We are going to offer a unique product that consumes 20% less fuel, has 15% better operating costs and is 50% quieter than what is offered today. Boeing and Airbus have shrunken versions of their larger planes, but they are not efficient and don't sell well. That...