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...theaters early to watch the commercials and break into applause for the best ones. Americans are more casual, even disdainful about ads, but when they gather at their back fences or around office water coolers, they discuss them as avidly as they do the shows that surround them. The five-day Cannes festival celebrates the wit and imagination that prompt that interest. As New Zealander John Doig of the McCaffrey and McCall agency put it, "We come here to remind ourselves that ads don't just sell. They also make the little hairs stand up on the back...

Author: /time Magazine | Title: Advertising Spoken Here | 7/15/1991 | See Source »

...hoping it will save her life. Crossley suffered a cancer relapse just a few months after completing a course of treatment that included a mastectomy, chemotherapy and radiation. Given slim odds of survival, she chose to try the new treatment at the University of Chicago Medical Center. Over a five-day period, she received intravenous chemotherapy in four to seven times the usual doses. Because such treatment destroys the bone marrow, healthy marrow was extracted from Crossley's pelvic bone before she began the toxic therapy. After the sessions and some rest, the marrow was re-injected into her body...

Author: /time Magazine | Title: The Rough Road to Recovery | 1/14/1991 | See Source »

...Soviet Union, he would only have time for a very short nap before finding that everything had changed!" It was Ronald Reagan in a familiar mode, the storyteller. But he had an unusual circle of listeners: the foreign affairs committee of the Supreme Soviet. The former President made a five-day tour of the Soviet Union last week, his first visit to the erstwhile Evil Empire since his 1988 summit with Mikhail Gorbachev. He got a warm greeting from Gorbachev at the Kremlin, where the two embraced like old friends. He also squeezed in a quick meeting with Boris Yeltsin...

Author: /time Magazine | Title: The Presidency: Mission to Moscow | 10/1/1990 | See Source »

Last May, Fisher ran a workshop for nearly 50 diplomats from Warsaw Pact and NATO countries. And next week, Fisher will coordinate a five-day course for diplomats in West Germany...

Author: By Jonathan M. Berlin, | Title: Out of the Classroom and Into the Fire | 9/27/1990 | See Source »

...panel discussion was part of the Third Annual Women's Leadership Project Conference, a five-day event slated to culminate Wednesday, sponsored by Harvard College, Radcliffe, College, and the Institute of Politics...

Author: By Robert M. Kim, | Title: Speakers Address Issues Of Women's Leadership | 9/10/1990 | See Source »

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