Word: fisher
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Dates: during 2000-2009
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...have come to expect advertising everywhere. In his 1991 book Making and Effacing Art, Reid Professor of English and American Literature Philip J. Fisher described how contemporary artists expanded their effects on perception by breaking from eye level and exploring the possibilities of art either on the floor or over the viewer's head. This idea seems to be the darling of the current advertising world. Pricing shelf space by eye level (or, at the counter, child-level) is old news, but the proliferation of ground advertising in the last five years is remarkable--now, as we stare...
...Digga--a.k.a. Rashia Fisher--lives in a rundown apartment complex. The security is spotty (you enter through an unlocked back door) and graffiti line the hallways. Rah herself, who is tall (5 ft. 7 in.) and striking, isn't dressed for ghetto fabulousness just this moment. In fact, she isn't dressed for much of anything. She isn't wearing makeup, and there's a blemish the size of a cigarette burn on her right cheek. Her pajama-clad daughter Sativa, 3, stands behind her, peeking between her mother's legs. They look as if they just...
...they might also be one of the last. The Fisher deal is a vindication of the Internet's starmaking power, but it is also a sign that the recording industry is getting hip to the techie start-ups it once feared. So far the labels have been slow to respond to the challenges presented by companies like MP3.com which have flourished because of their immense selection of songs and tech expertise that old-media record labels can't match. Now even bigger threats are coming from the second generation of MP3 sites, like the 10-month-old Napster.com founded...
Fans started linking from MP3.com to e-commerce sites selling Fisher's CD--copies of which Wasserman and Fisher packed and shipped themselves--and flocking to their shows. In February, they sold out the House of Blues in Los Angeles. Distributing the CD themselves, the couple pocketed about $3,500 a month, more than many unsigned bands make in a year...
...enabled kiosks in convenience stores and airport terminals, punch in a credit-card number and instantly download two new Mariah Carey songs onto a cassette the size of a pencil tip. When that happens, who's going to bother trawling through thousands of MP3s for the next Fisher? That's why, sitting at a Melrose Avenue cafe early this year, Fisher and Wasserman seemed more relieved than elated. There are now at least 1 million songs available for download on MP3.com "It's already too saturated," Wasserman said. "This is going to become a single-driven business. I mean...