Word: first
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Dates: during 1930-1939
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Sure to hit popular taste amidships was World-Famous Paintings, based on questionnaires to 31,000 Wise customers asking for their favorite paintings. For $2.95 the reader got the 100 most popular choices in color, a running-fire commentary by Artist Rockwell Kent. Unprecedentedly huge was the first edition of 300,000 copies. With 220,000 of them sold already, Wise & Co. planned another printing of 250,000 in January...
More than its quality made the Sullivan sale significant. As the first major auction of modern French painting since dealers' prices in this field skyrocketed in the '203, it gave ever-suspicious private buyers a line on whether prices had been puffed up unduly. With collectors making most of the high bids, dealers were vindicated. Chunky, art-loving Walter P. Chrysler Jr. set a new U. S. auction record for Cézanne by bidding $27,500 for a sombre portrait of Mme Cézanne. An anonymous collector paid $19,000 for van Gogh's high...
...Rubber is No. 2 U. S. tiremaker (No. 1, Goodyear). Its President Francis Breese Davis Jr. wants to expand without increasing the total U. S. tire production facilities. Fisk will give him a first-rate trade name, a going concern with a best-selling tire (Safti-Flight), plus New England tire plants that U. S. Rubber lacks. Also important, the deal will give U. S. Rubber valuable Fisk tire patents...
Three months ago they turned out their first unit: a portable derrick high enough (84 feet) to pull the double-jointed tubing of the deeper wells. One of its two sections telescoped inside the other to make it short enough to transport. Shell tried it, liked it, bought two at $20,000 apiece, ordered more...
...first "places" was reported to be Paramount, which dropped her in 1937. But to the sudden autumnal flurry of studio offers, Cinemactress Dietrich, grateful to Producer Pasternak for giving her another chance when other producers would only take her out to supper, replied that her option belongs to daddy. Said she: "Joe Pasternak has first call on my services...