Word: fiat
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...automania more evident last week than at Turin's 49th annual International Motor Show. Huge crowds packed 580 displays from 15 nations, including the Soviet Union. Most popular of all, with its dazzling display of models in attractive shapes and sizes, was Turin's own Fiat, which is having its best year ever. At home, Fiat has cornered 75% of the market. Last summer its annual production moved past the million mark, and it eased ahead of Volkswagen as the leading carmaker in Europe-thereby becoming the world's fourth largest producer (after G.M., Ford and Chrysler...
Bigger & Faster. Fiat, says Chairman Gianni Agnelli, owes its success to "a policy of production most suitable to the situation." What he means is that when the Italian economy was in low gear, Fiat built small cars-robust, versatile, economic. But since its 1964 slump, the economy has been picking up speed, and now Fiat is too. Its cars are getting bigger and faster. Tiny, 500 cc. to 600 cc. "Mickey Mouse" models are giving way to huskier, 1,000 cc. to 1,500 cc. sedans that now account for 34% of production. And demand for the bigger, more powerful...
...years of their marriage. Only one Russian in 228 has a car, compared with one out of 2.5 people in the U.S. Even when the Soviet Union triples its output of autos to 600,000 in the early 1970s, when a new plant to be set up by Fiat in Russia will be running, it will make fewer cars than the U.S. produced...
...sampling: Gianni Agnelli, chairman, Fiat; George W. Ball, chairman, Lehman Bros. International; Eugene Black, director, Chase Manhattan Bank; Norton Clapp, chairman, Weyerhaeuser Co.; Howard L. Clark, president, American Express; Russell R. De Young, chairman, Goodyear Tire & Rubber Co.; Floyd D. Hall, president, Eastern Airlines; Robert V. Hansberger, president, Boise Cascade; John D. Harper, president, Aluminum Co. of America; Earl B. Hathaway, president, Firestone Tire & Rubber Co.; H. J. Heinz II, chairman, H. J. Heinz Co.; Robert C. Hills, president, Freeport Sulphur Co.; Edward B. Hinman, president, International Paper Co.; Dr. Koji Kobayashi, president, Nippon Electric Co.; Rudolph A. Peterson, president...
These are minor woes compared with the ones that the government will face when the new Tolyati Fiat plant in the Middle Volga region is completed in 1969. Right now there are only about 1,000,000 cars in Russia, and only 75,000 in Moscow, a city of 6,500,000 people. Moscow has only eight filling stations and Leningrad just three. Yet the Fiat plant, for which the Italians are providing equipment and technical advice, will produce some 600,000 cars a year by the early 1970s-more than triple the present Soviet output. Mechanics of the Soviet...