Word: fi
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...sound must be emphatic and reasonably close to the switch. The sound of dropped china breaking on a wood floor will not do, according to lab tests, but the second movement of Vivaldi's The Four Seasons will-if played on an absolutely first-rate, perfectly tuned hi-fi system. So will the telephone, if it is set on "loud" and the switch is within three feet. Before the year is out, the company plans to offer a second model that will respond only to the phone and only after 15 full phone rings. That will enable the housewife...
...houses with a pretentious name ("Tiffany") but a practical attraction: a covered swimming pool just half a dozen steps away from the kitchen. Prices for the houses: $22,450 to $33,450. Other amenities offered by builders now include long, narrow windows that extend from ground to roof: hi-fi systems with outlets in every room: and television hookups between front door and kitchen so that housewives can see who is calling...
...sales immediately doubled, and other hi-fi companies began to follow suit. Shure, EMI-Scope, Fisher and others put out "solid-state" (transistorized) portables that looked like luggage when closed, sounded almost like full symphonies when open. Harman-Kardon added an AM-FM radio, managed to cram everything into one chassis to the tune of $399. KLH's latest model, the Twenty-Plus, converts both the two speakers and the tuner-amplifier-changer unit into small tables by placing them on pedestals, covering them with an assortment of fabrics...
...Sound. At first, purists cried that hi-fi manufacturers were defying their own philosophy-that turntables had to be separated from speakers and amplifiers so that the tone arm was not shaken from its groove, that amplifiers had to be placed far away from everything because they generated so much heat, and that speakers had to be behemoths to produce a faithful bass. Recent technological developments have changed all that. Good record changers have so many springs and shock absorbers that they are virtually unaffected by vibration. By using transistors instead of tubes, manufacturers can cram the same amount...
...time, the complete units will make the separate-component-part hi-fi obsolete," claims KLH President Kloss. Perhaps he is overly optimistic, but at least the small-fi has placed great music within earshot of the Great Society...