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...search of subjects for his opinion pieces. Now, thanks to a humble Web format called Really Simple Syndication (RSS), most of what he needs is ready and waiting for him on his desktop when he logs on. Andrews uses a downloadable software called a news reader to subscribe to feeds from RSS-enabled websites that match his interests in new technology. Whenever those feeds are updated, an outline of each new story appears automatically in his reader along with a link back to the full content on the originating page. It's kind of like customized, one-stop information shopping...
...great hope of most RSS feed producers, however, is advertising. Since RSS identifies consumers who've already declared their interests, it makes sense that advertisers would then want to target them, in the same way that Google offers specific ads in response to the type of search a user enters. RSS suppliers would include either graphic or text ads in individual RSS feeds, much as e-mail newsletters currently feature ads. But many remain wary of muddying RSS with advertising. "I think there's the potential for a backlash against ads in feeds," says Eric Peterson, an analyst for Jupiter...
VISUALS | Feed: Artists + Digital Influence
...Cornell captain one-timed the feed, beating netminder Dov Grumet-Morris from point-blank range for the game-winning tally...
...feed the demand, the College Board, the New York City--based company best known for administering the SAT, keeps creating new AP courses and exams. Back in 1955, when AP was introduced, there were 11 courses. By 1990 there were 29. Today there are 34, ranging from Music Theory to Computer Science. Next fall there will be three more: Italian, Russian and Chinese. It's a booming business for the nonprofit College Board, which sells teaching guides and seminars to instructors, study guides and practice exams to students, and charges $82 for an AP exam. (Much of this covers...