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...analysts were asking whether the Digital action was an honest plea for justice or just the bared-fang attack of a cornered and wounded animal. The tottering hardware giant had bet heavily on its $2.5 billion Alpha microprocessor to return it to prosperity. Alpha is unquestionably the fastest chip on the market, but its speed hasn't overcome Intel's marketing clout. In 1996, according to Scottsdale, Ariz.-based Mercury Research, Intel shipped some 65 million Pentium chips, or 76% of the microprocessor market, compared with 200,000 Alphas. And this year looks grimmer still: 18 million Pentiums shipped through...
...personal favor" to Barbour, according to a record kept by the Speaker. And that was not the last favor. A year later, when Barbour was invited to meet Chinese Foreign Minister Qian Qichen in Beijing, he took along Young, giving an aviation salesman rare access to the world's fastest-growing aircraft customer...
Closely related to this strategy is the movement toward "cause marketing," which is the fastest-growing segment in advertising. Companies will pay more than $500 million this year for the rights to sponsor various social programs, from research on AIDS to support for local fire departments. Typically, such sponsorships come with expensive marketing campaigns that promote the company while promoting the cause. By raising public awareness, these ads will help generate some $2.5 billion for the causes they champion. The sum should double in three years, according...
...results of the Harvard-Princeton-MIT race] won't matter this Saturday," Feeney said. "The challenge is who can improve the fastest before the Harvard-Penn-Navy race. We'll have to put in a lot of technical work on the water...
Combine Apple's new operating systems with the PowerPC hardware--which by mid-1997 will run at twice the speed of Intel's fastest offering--and it is easy to see that Apple is not dying. Indeed, amid all the furor over Apple's reputed downfall in the past six months, sales of Mac O.S. computers are up 60 percent from their levels a year ago. --Mike J.B. Epstein...