Word: farmers
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Dates: during 1940-1949
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...such diversified cover stories as Harold Stassen (Aug. 25, 1947), with whom he traveled 27,000 miles during the last Presidential campaign; F.B.I. Chief J. Edgar Hoover (Aug. 8, 1949), Defense Secretary Louis Johnson (June 6, 1949), Roy Roberts, of the Kansas City Star (April 12, 1948) Iowa Farmer Gus Kuester (April 29 1946), and President George Albert Smith of the Mormon church (July 21, 1947). Last summer Bell covered the Hiss-Chambers trial in New York City and, having completed his Costello research, he is now back covering the second trial...
Lanky, leather-faced Aubrey Williams turned it around. He went whole hog for Harry Truman's Fair Deal, especially for his civil-rights program, hopes to make the Farmer a powerful political organ. Said he: "The Farmer is for any New Deal plan you can name." By last week Publisher Williams, 59, had about tripled Southern Farmer's circulation to 1,052,821, only a furrow's width behind the South's biggest farm publications, the Southern Agriculturist (circ. 1,103,034) and the Progressive Farmer (circ. 1,080,575),-but fields ap&rt in journalistic...
Williams has built up the Farmer chiefly by weeding out the gone-to-seed circulation lists, and harvesting new readers with contests and prizes ranging from Bibles to tractors. Says he: "I don't think very many people down here buy magazines because they want the magazine. They get a monkey wrench or something and the magazine is thrown in ... I don't know what they do with the Farmer-stick it down the toilet, maybe . . . but they continue...
Williams' campaigns often lose him subscriptions (he gets many letters threatening "to come down there and hang you"), but he gets so many new ones that the Farmer is already outgrowing the modern plant which Williams built for $100,000 in Montgomery last year. The Farmer carries little national advertising, yet made $55,000 last year. Since he has become a businessman himself, Williams takes a more kindly, if still somewhat scornful, attitude toward business than he did in the New Deal days. "Making money," says he, "is the easiest thing I ever tried...
...Southern Farmer circulates mainly throughout the South, hence does not compete and cannot be compared with such national publications as Farm Journal (circ. 2,746,310) and Country Gentleman (circ...