Word: farinas
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ITALY: CARS AND KITCHEN SCALES. The professional automotive designer probably commands higher status in Italy than anywhere else. The undisputed heir to the tradition of the late Pinin Farina and Nuncio Bertone is a prodigious creator named Giorgietto Giugiaro, the son of a church gilder. Giugiaro went to work for Fiat at 17 and designed his first complete car, the Alfa 2000 Sprint, when he was only 21. At 36, the head of his own firm, Ital Design, Giugiaro has more than a score of auto designs in his gallery of achievements, including the new generation of post-bug Volkswagens...
...come up with romantic culture heroes as good as our imaginary Dick Farina very often. Why does someone feel obliged to come along and destroy them with one or another dispensable version of the truth...
...whole corpus of Farina composes a rich and total mythological system. It might not be cruel to Farina to destroy it. But why must it be torn down in front...
However, the new book, Long Time Coming and A Long Time Gone, expands the mythology. The fiction and the poetry aren't particularly good, but the transcribed song lyrics and the memoirs are some ofthe best of Farina as artist or hero. The myth becomes about as complete as I imagine it ever will...
...then this cat named Robert Greenfield comes along in the October issue of Cavalier and tries to tell us that Richard Farina was an ambitious grubby little punk or at best was a pitifully insecure social climber...