Word: familiar
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Dates: during 1920-1929
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...Golden Gate, and perhaps as well for if space can be conquered, why should time be a barrier? to the midnight sun at the North Cape. These by no means exhaust his opportunities; he has a quantity of other excursions to make before getting back to the familiar Massachusetts dews and damps. They should be all finished in good order by Monday, however, and the Vagabond can then promise that it won't happen again, for another year anyway. And while his physical feet will probably touch no soil more remote than Cape Cod for many months to come...
...permanent and repeat the historical successes of national battle hymns. It has attracted thousands as though they flocked patriotically to the banner of a rising nation. Now that the Republicans are organizing their backers in what was formerly the Solid South, once the monde of mint julep devotees, this familiar air may become a rallying force for Democratic unity and protect the wets against the threatening storm of prohibition enforcement. Now, in fact, Alfred E. Smith has centered his thoughts in a hurdy-gurdy, the most suitable medium for the rhythmical strains of this party anthem...
...student is much more likely to take advantage of the opportunity to procure pictures to hang on his walls, than to make regular excursions to the University Museum. It is hoped that with this new plan, two obvious results will be forthcoming. One is to have the students more familiar with works of art, and secondly to give them the opportunity to form their own judgment on the pieces in question...
With shifting standards, with biographies professing to plumb the true nature of certain familiar heroes, there have been few figures left to epitomize the standard virtues. In the intense fervor of the present day writers to make realism vivid in its bloodiest detail, a little old-fashioned evangelism is, strangely enough, valuable if not essential. And if this evangelism can be made free of mysticism and endowed with the sincerity of a commanding personality, it supplies, despite its glamor of notoriety, an anchor-stone to many drifters on the modern sea of social and economic uncertainty...
...testimonial dates back to advertising's patent medicine era. Familiar in the old days was the tale in which an ailing person, having "taken two bottles of your marvelous remedy," was quickly restored to blooming health. Later, as the conscience of advertisers and the standards of publishers improved, testimonials declined. It was probably the much discussed Pond's Cream series, featuring endorsements from Marie of Rumania and many another celebrity, which marked the return of the testimonial to advertising's most polished circles. Outstanding current examples of testimonial campaigns are the advertising of Pond's Cream...