Word: fairless
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...World War II sent spending on food v. industrial products soaring. As the food budget dropped, consumers would be able to spend more on industrial products. And in manufacturing, there was no sign of a letup in demand. In the kingpin steel industry, Big Steel's Chairman Ben Fairless reported his company had a 20-week backlog, one of the biggest in its history at this time of year. There was plenty of sun, once people got used...
...Fairless' explanation of why a blast furnace is always known as a lady [TIME, Dec. 22] blast furnaces, engines, planes and almost all complicated mechanisms are referred to as "she" for two additional reasons-it takes more than one man to manage them, and those who get to know them come to love them...
...tradition of the steel industry, the Fairless Works' first furnaces were given feminine names-"Nancy" and "Carol" for the granddaughters and "Hazel" for Ben Fairless' wife. Explained Fairless: "A blast furnace is always known as a lady and is named for one-not be cause the furnace is a thing of shapely beauty, exactly, but because it is inclined, at best, to be somewhat temperamental...
More than 4,000 contracting firms in 27 states had a hand in supplying materials and equipment for Big Steel's new plant; 10,000 construction workers labored on the 3,900-acre site. The Fairless Works, part of the steel industry's more than $3 billion post-Korea expansion program, has 75 miles of railroad track, 20 miles of improved roads, 30 miles of sewers, and a water-treating plant which will handle 254 million gals. of water daily, enough for a city about the size of Washington, D.C. Nearby, 20,000 new housing units are sprouting...
...When the Fairless Works is in full production next summer, its annual capacity will be 1,800,000 tons of steel, nearly 2% of the U.S. total and a big step toward easing the shortage (see above). By that time Ben Fairless expects the new plant to be performing such tricks as rolling a sheet of steel 4 ft. wide at a speed of 80 m.p.h., fastest in history...