Word: fairchild
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...working on a new flooring for Monsanto, business machines for Pitney-Bowes, packages for Nabisco. Snaith recently designed the interior of a new Wanamaker's at King of Prussia, Pa., is planning a marina-office-motel complex in Connecticut and a vacation-house development in Vermont. Last week Fairchild-Hiller commissioned the firm to design the interiors for its twin...
Last year Fairchild inherited complete charge of the 76-year-old family company. Since then, combined circulation of its nine trade publications has increased 8%, to 408,000. Fairchild has applied his deft touch to such seemingly charmless journals as Footwear News and Electronic News. The publications are better to look at, easier to read, and less subservient to the industries they cover. The Fairchild Co. has lost $7,000,000 on its two most recently founded journals, Metalworking News and Drug News Weekly, but overall revenues reached $30 million last year...
Banished Offenders. Because of its growing influence, Women's Wear has had a noticeable effect on the fashion business. Manufacturers are quick to adopt such Fairchild slogans as "Real-girl" and "Sportive," "Young Arrogant" and "Cool Chic." "When they started bringing out 'sportive girdles,' I couldn't believe it," says Fairchild. But the Women's Wear role of self-appointed arbiter of fashion is often resented. "I dispute their right to judge fashion before it happens," says Designer Pauline Trigere, "and they do it all the time...
Designers who fall out with Women's Wear soon find themselves being sniped at by the paper or banned from its pages. Norman Norell, currently involved in a feud with Fairchild, had his fall collection overlooked by Women's Wear. Designer Mollie Parnis is completely ignored because she failed to give Women's Wear an exclusive on Lady Bird Johnson's wardrobe. "Fairchild borders on genius," she says, "if he were not so petty...
Oddly enough, for a man immersed in the fashion world, Fairchild tries to have as little to do with it as possible. Calling himself a square, he shuns the parties his paper enthusiastically covers and spends evenings at home with his wife Jill and their four children. In his spare time, he has written a recently published novel, The Moonflower Couple, which dwells a lot on clothes while disdaining the fashionable people who wear them. His main ambition is to reach more readers. He takes satisfaction in the fact that twelve large U.S. dailies syndicate material from Women...